ID.4 Foshan goes offline, Volkswagen enters the era of new energy
Recently, FAW-Volkswagen MEB has officially rolled off the SOP at its Foshan plant in South China. The Chinese and German project teams attended the scene. Based on the MEB platform is the FAW-Volkswagen ID.4 CROZZ. It is reported that the car is positioned as a compact pure electric crossover with a cruising range of 550km under NEDC. The first launch date is set for November 3. In addition, SAIC Volkswagen ID.4X model will also be officially put into production on October 27.
It is understood that the Volkswagen MEB platform rolled off this time is an electric vehicle modular platform innovatively launched by FAW-Volkswagen for the global automotive new four modernizations era. It can increase the generalization rate of vehicle parts, strengthen scalability, and shorten development and manufacturing time. On this platform, a variety of pure electric vehicles can use the same parts for mass production.
The first new car is built based on E3’s new electrical architecture, and is expected to be equipped with advanced driving assistance systems, intelligent interactive lighting, OTA online upgrades and other intelligent technology configurations. It will not lose the competition in the field of intelligence. The power is the same as ID.4X, with a maximum power of 150. Kilowatt motor and ternary lithium battery. In terms of body size, the length, width and height of the new car are 4612/1852/1640 mm, and the wheelbase is 2765 mm.
Focus on building the NEV ecosystem
With the country’s strategic planning and deployment for the development of new energy vehicles, further increase in sales of new energy vehicles will play an important role in promoting FAW-Volkswagen’s retail business and market share. At present, FAW-Volkswagen has produced six new energy models including Magotan PHEV, Tanyue PHEV, A6L PHEV, Bora Pure Electric, Golf Pure Electric, and Q2L Pure Electric, which have been domestically produced and put on the market.
Facing the issue of new energy products and service experience, Liu Yigong, FAW-Volkswagen’s director, general manager and party secretary, said: “Compared with traditional energy vehicles, the production process, sales links, and user needs of new energy vehicles are different. Therefore, Regarding new energy vehicles, “it is not only to produce vehicles, but also to form a new business model. “
Through investigation, it is found that the main problem faced by pure electric vehicle owners is still the battery life problem. A large number of users participating in the survey will charge their vehicles at any time and every day, and battery life issues are often reflected in the use and charging behavior of new energy vehicles. Wang Xuefeng explained: “These users may plug in the car at any time when they have a charging station, or charge the car as soon as they get home. This fully demonstrates the user’s demand for the mileage of electric vehicles. The user feels safe when the battery is full.”
At present, in order to solve this problem, FAW-Volkswagen has introduced the Volkswagen Group’s new electric vehicle platform, the MEB platform, which can provide safer and stable performance for the battery and play a vital role in the safety of the vehicle. FAW said: In the first half of 2021, FAW-Volkswagen will release the Volkswagen Group’s first domestically produced MEB model to the market. After that, FAW-Volkswagen will rely on the MEB new energy platform to continue to market new energy products such as sedan and SUV.
Following the “2025 Strategy”, consolidate the new energy sector
According to FAW-Volkswagen’s September production and sales data, FAW-Volkswagen produced 210,293 complete vehicles, a year-on-year increase of 30.9%; sold 224,411 vehicles, a year-on-year increase of 3.9%. Today, FAW-Volkswagen is one of the leading companies in the domestic passenger car market. . Occupying such an important position in the market is not only due to the continuous upgrading of traditional products and the increasing optimization of services. The new energy field has also become one of the important development engines of FAW-Volkswagen.
Previously, the Volkswagen Group determined its “2025 strategy”. By 2020, the operating profit of the Volkswagen Group excluding special items should remain between 6.5% and 7.5%, and it will reach 7%-8% by 2025; from 2020 Initially, the return on investment in the automotive sector should be between 12% and 14%, and it will exceed 14% from 2025.
By 2020, the Volkswagen Group will achieve a net cash flow of at least 10 billion euros in the automotive sector and a net liquidity of more than 20 billion euros; by 2025, the group’s automotive sector’s net liquidity will reach 10% of the group’s turnover. %. In order to realize the enterprise’s 2025 strategy as soon as possible, FAW-Volkswagen has made continuous efforts in the field of new energy, making new energy technologies and products the new engine of FAW-Volkswagen’s development.
Wang Xuefeng, Manager of MEB Platform of FAW-Volkswagen Product Management Department, believes that new energy vehicles will extend the traditional automotive industry value chain upstream and downstream, the upstream industry chain will extend to power battery technology and smart technology industries, and the downstream industry chain will extend to retail in the end consumer market. , User life cycle services, battery recycling and other services.